All his adolescence was devoted to hockey and he never thought about being photographer: He met Jakob and Teresa (his wife) in a master’s program in Umea, Sweden.
After that he moved to Vancouver where he developed a passion for photography and started the business venture. He persuaded Jakob to also move to Vancouver and since then, they have been working full time on Nordica.
Until the ago of 20 years, Jacob did not know that he wanted to be a photographer. The first time he grabbed a camera was for a marketing job. He was introduced in wedding photography because the wedding of a friend and the need for adventure that pushed him to join Cole to launch Nordica.
Together they make up a collection of images that reveal stories and put the viewer in the narrative capturing details and moments.